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Sip Nairobi: a launch the timeline could taste
90-day launch campaign: skits, street content and creator collabs for a new drinks brand.
2.1
M
Total reach
41
K
New followers
6.2
%
Engagement rate
18
Creator collabs
Sample case study built for the prototype. Replace with the real project, photos and verified numbers.
The challenge
A new beverage brand was entering a crowded Nairobi market with zero social presence and a launch date twelve weeks out. Awareness had to be built from nothing, fast, and it had to feel like the city's idea, not an ad campaign.
The approach
We built the launch as a story in three acts: tease the mystery, hand the product to the city's funniest creators, then flood the timeline on launch week with street reactions and skits people wanted to share.
They didn't just launch a drink. They gave Nairobi an inside joke, and we were the punchline everyone wanted in on.
Brand manager, Sip Nairobi (sample quote)