Home / Our work / Thread Culture: from lookbook to sold out
Thread Culture: from lookbook to sold out
Content system and drops calendar that turned a fashion page into a sales channel.
860
K
Total reach
3.4
x
DM enquiries
12
Sold-out drops
Sample case study built for the prototype. Replace with the real project, photos and verified numbers.
The challenge
A well-liked label with a beautiful feed and almost no sales coming from it. The page looked like a magazine, not a shop.
The approach
We built a drops calendar, made every post answer "what can I buy and how", and moved the buying conversation into WhatsApp where it was already happening.
