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Fern & Fork: filling tables with food stories

Cinematic food content and a weekly series that made a restaurant a destination.

Content production Strategy Ongoing
Fern & Fork: filling tables with food stories
1.3 M Views
220 % Increase in bookings
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Sample case study built for the prototype. Replace with the real project, photos and verified numbers.

The challenge

Great food, quiet weeknights. The restaurant was invisible to everyone who had not already been.

The approach

A weekly cinematic series built around the kitchen, not the menu, so people came for the story and stayed for the table.