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PesaPoint: making money talk human
Education-first series that translated a fintech product into everyday stories.
640
K
Total reach
28
K
Link clicks
4.8
%
Click-through rate
Sample case study built for the prototype. Replace with the real project, photos and verified numbers.
The challenge
A useful product nobody understood. Every explanation sounded like a bank.
The approach
We rebuilt the message around one question a real person actually asks, then answered it the same way every week until it stuck.
